Purchase now and get a free copy of Scott Galloway’s The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

The Customer-Centered Innovation Sprint

Creating Impactful Customer Experiences

Professor Sara Beckman teaches the customer-centered design and innovation frameworks you need to create unforgettable experiences for your customers.

January 31 - February 15, 2022
2-week sprint plus Section4 Membership
Prof. Sara Beckman

What you'll learn

Join the two-week intensive Section4
Customer-Centered Innovation Sprint, where you will:

Discover the power of experiences, how they compare to products, and when to leverage them for new growth
Drive customer-centric innovation by identifying the outcomes people want to achieve in their lives and work
Use divergent and convergent thinking to discover "the job that matters the most" to your customers 
Expose gaps in your current customer journey — and brainstorm potential solutions
Identify market expansion or experience ideas with the highest impact for your customers and your company
Make underlying assumptions explicit and test them in the real world
Get a taste
We’ll send you a sample case study from the Sprint.
No thanksSign up

Meet your professor

Beckman, PhD

Sara Beckman is Co-Director of the Management of Technology Program at the Haas School of Business, University of California Berkeley, where she also teaches manufacturing and operations management, manufacturing strategy, and product design classes.

Dr. Beckman has also worked for the Hewlett-Packard Company, most recently as Director of the Product Generation Change Management Team.

Who will benefit?

Product managers

Anyone managing a product team striving to gain more tools to create, develop, and go to market with innovative experiences.

Entrepreneurs and founders

Ambitious individuals setting out to create new customer experiences from scratch. Turn your idea into an enduring business.

Innovation leaders

Individuals looking to create a repeatable, systematic product innovation process to develop new growth engines.


What sprinters are saying

See what professionals from 60-plus countries are saying about Section4 on LinkedIn.

Tyler Smith
Director, Strategic Initiatives

"The communication with the other participants was the most valuable part of the sprint for me. Being able to see very unique intelligent perspectives was incredibly interesting."

Stefanie Hammet
VP, Client Operations

"The material was thought-provoking, the lectures were engaging and the classmate connection was incredible."

Juliana Matheus
Senior UX Designer

"For the first time in quite a while, I remembered how transformative an educational experience could be."

Anthony Bucci
Founder and Former CEO

"The sprint moved fast and I was challenged to elevate and apply what I learned across the mix of organizations I work with today."

Becky Dawson
Head of Business Development
LinkedIn ANZ

"Kudos for pushing the limits on what 'education' means and how we can evolve together in this digital age."

The Customer-Centered Innovation Sprint

Creating Impactful Customer Experiences

Sign up now

January 31 - February 15, 2022

2-week sprint plus Section4 Membership

Why sprint?

World-class professors

Every sprint is taught by a leader in their field, giving you a front-row seat to the most innovative ideas in business.

Two-week intensive

Our immersive program is designed to help you level up your business skills in less time.

Actionable education

The project you submit will apply directly to your own business, helping you take action immediately at work.

Lifetime network

Connect with professionals from 60-plus countries and across industries to gain fresh perspective from like-minded leaders.

Every sprint comes with Section4 Membership

Invest in your growth. With membership, you get on-demand access to industry expertise, 1:1 professional coaching, and the best network in business. 

On-demand insights 

Business education designed around your schedule. Learn from the best professors and thought leaders—anytime, anywhere.

Professional guidance

Own your career trajectory. Take the next step with 1:1 coaching from our experienced thought partners.

Incomparable community  

Skip the awkward happy hour. Join a network of like-minded peers that will support, inspire, and challenge you as you grow.

Learn more

Still have questions?

I work full-time. Do I have time to take this sprint?

We design sprints for the busy, full-time professional, but we also get that it can be tough to add yet another thing! One of our core features is flexibility: some students like to keep up day-to-day (expect to spend about 1-2 hours per module), others like to binge over a weekend. Whatever group you belong in, we’ve found that our alumni have been able to sustain this over the 2-3 week period.

Do I have to attend all of the live sessions in real-time?

You don’t! We record every live session with our professors and make it available for you to replay, at your convenience.

Can I purchase a sprint without a membership?

At Section4, we believe in continuous learning, so with every sprint you get complimentary access to live lectures with business thought leaders and a professional network to help you accelerate your growth. Not for you? You can cancel the membership at any time.

Can I cancel my membership at any time?

Yes, you can cancel your membership at any time and receive a full or partial refund based on whether you have taken the sprint. More questions about our refund policy? Visit our help center to get in touch.

Will I receive a certificate upon completion?

Every student who completes their sprint receives a certificate of completion. Completing the sprint means watching all course content videos and completing the final project. You can print out the certificate or add it to your LinkedIn profile — and feel free to tag @section4 when you share it.

So there’s homework then?

Not in the traditional sense. We provide a sprint workbook and facilitate community interaction, and you don’t have to participate — but we hope you will, as it really brings the materials to life. You’re also not obligated to complete the final project unless you’d like to qualify for a certificate.

Will my projects remain confidential?

Yes! Upon submission, simply flag it as confidential, and we will not share your project beyond the Section4 team.

Can I get the course fee reimbursed by my company?

We can’t guarantee your company will reimburse you, but nearly half of our alumni have reported successful reimbursements. Check out our tips on reimbursement for some positioning ideas and a sample email you can use.

Do you offer scholarships?

We sure do. Head on over to our scholarships page to learn more and to apply for a scholarship.

I have more questions, how can I get in touch?

Visit our help center and we’ll take care of you!


Elite business education for all


Available for qualifying students.

Learn more


From your employer. We’ll show you how.

Learn more

Join the Customer-Centered Innovation Sprint

To check out for the Customer-Centered Innovation Sprint, please fill out this form

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.