Purchase now and get a free copy of Scott Galloway’s The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
Get a taste
We’ll send you a sample case study from the Sprint.
No thanksSign up

The Data & Analytics Essentials Sprint

Principles of Data and Analytics

Professor Tom Davenport and PayPal’s Head of Global Analytics Jon Francis teach you the essentials of turning data into useful, actionable insights for your team and organization.

February 21 - March 8, 2022
2-week sprint plus Section4 Membership
Prof. Tom Davenport
Prof. Tom Davenport and Guest Lecturer Jon Francis

What you'll learn

Join the two-week intensive Section4 Data & Analytics Essentials Sprint, where you will:

Think more creatively and concretely about what data can do for your organization
Identify the problems that data and analytics can solve, and select the right ones to tackle
Develop actionable data plans that resonate with technical and non-technical teams
Turn data into usable insights through hands-on application
Put data to work to solve a real problem within your organization
Turn data into a visual story that generates buy-in for your recommendations
Understand how great data-driven organizations operate – and how to build your own

Put data into practice

Two hands-on workshops

Turning Data Into Usable Insights

To harness the power of data and analytics, it helps to get your hands dirty. We’ll teach you to clean a large data set, identify the problem you want to solve, and build a model that you can put to use immediately.

Data Visualization and Storytelling

Somewhere in all that data lies a great story. We’ll teach you to build graphic representations of data that illuminate and influence your audience.

Meet your professor


Tom Davenport was named by Fortune as one of the top 50 business school professors. He is Professor of Information Technology and Management at Babson College and is the co-founder of the International Institute for Analytics.

Tom is also one of Harvard Business Review’s most frequently published authors. He has been at the forefront of the process innovation, knowledge management, and analytics and big data movements since the early 2000s.

Tom has taught at Harvard Business School, University of Oxford, the University of Chicago, Dartmouth’s Tuck School of Business, Boston University, and the University of Texas at Austin.

Meet your guest lecturer


Jon Francis is the Head of Global Analytics and Decision Sciences at PayPal. He is responsible for analytic and data strategy, data science, and market research for the enterprise.

Jon previously served as Chief Analytics Officer for Starbucks, where he led analytics, data, and measurement sciences for the entire marketing organization. He led the implementation of machine learning to support personalization and targeted marketing, deployment of a recommendation engine in the Starbucks App and Google Voice ordering, and next generation financial-measurement capabilities for Starbucks’ paid media investment.

Who will benefit?


Marketers who want to gain an understanding of how to use data and work with a D&A function for more insight into their marketing activities.

Product managers

Product teams looking to leverage data and analytics as a competitive advantage in building products.


Operations leaders looking to uncover opportunities in their processes through data and analytics.


What sprinters are saying

See what professionals from 60-plus countries are saying about Section4 on LinkedIn.

Mickey Pearson
Director of Operations and Research

"The Data & Analytics sprint taught me a ton and gave me the opportunity to meet some extremely talented folks across various industries and disciplines. I highly recommend the program!"

Dick Huey
Toolshed Incorporated

"The Data Analytics workshop was outstanding. The interactivity requirement is what made it great. You couldn't just ‘set it and forget it,’ you had to be fully present. It made all the difference."

Zachary Wallace
Data Analysis Manager

“10/10, would recommend. Extremely engaging content and an even more engaging community!”

The Data & Analytics Essentials Sprint

Principles of Data and Analytics

Sign up now

February 21 - March 8, 2022

2 week sprint plus Section4 Membership

Why sprint?

World-class professors

Every sprint is taught by a leader in their field, giving you a front-row seat to the most innovative ideas in business.

Two-week intensive

Our immersive program is designed to help you level up your business skills in less time.

Actionable education

The project you submit will apply directly to your own business, helping you take action immediately at work.

Lifetime network

Connect with professionals from 60-plus countries and across industries to gain fresh perspective from like-minded leaders.

Every sprint comes with Section4 Membership

Invest in your growth. With membership, you get on-demand access to industry expertise, 1:1 professional coaching, and the best network in business. 

On-demand insights 

Business education designed around your schedule. Learn from the best professors and thought leaders—anytime, anywhere.

Professional guidance

Own your career trajectory. Take the next step with 1:1 coaching from our experienced thought partners.

Incomparable community  

Skip the awkward happy hour. Join a network of like-minded peers that will support, inspire, and challenge you as you grow.

Learn more

Still have questions?

I work full-time. Do I have time to take this sprint?

We design sprints for the busy, full-time professional, but we also get that it can be tough to add yet another thing! One of our core features is flexibility: some students like to keep up day-to-day (expect to spend about 1-2 hours per module), others like to binge over a weekend. Whatever group you belong in, we’ve found that our alumni have been able to sustain this over the 2-3 week period.

Do I have to attend all of the live sessions in real-time?

You don’t! We record every live session with our professors and make it available for you to replay, at your convenience.

Can I purchase a sprint without a membership?

At Section4, we believe in continuous learning, so with every sprint you get complimentary access to live lectures with business thought leaders and a professional network to help you accelerate your growth. Not for you? You can cancel the membership at any time.

Can I cancel my membership at any time?

Yes, you can cancel your membership at any time and receive a full or partial refund based on whether you have taken the sprint. More questions about our refund policy? Visit our help center to get in touch.

Will I receive a certificate upon completion?

Every student who completes their sprint receives a certificate of completion. Completing the sprint means watching all course content videos and completing the final project. You can print out the certificate or add it to your LinkedIn profile — and feel free to tag @section4 when you share it.

So there’s homework then?

Not in the traditional sense. We provide a sprint workbook and facilitate community interaction, and you don’t have to participate — but we hope you will, as it really brings the materials to life. You’re also not obligated to complete the final project unless you’d like to qualify for a certificate.

Will my projects remain confidential?

Yes! Upon submission, simply flag it as confidential, and we will not share your project beyond the Section4 team.

Can I get the course fee reimbursed by my company?

We can’t guarantee your company will reimburse you, but nearly half of our alumni have reported successful reimbursements. Check out our tips on reimbursement for some positioning ideas and a sample email you can use.

Do you offer scholarships?

We sure do. Head on over to our scholarships page to learn more and to apply for a scholarship.

I have more questions, how can I get in touch?

Visit our help center and we’ll take care of you!


Elite business education for all


Available for qualifying students.

Learn more


From your employer. We’ll show you how.

Learn more

Join the Data & Analytics Essentials Sprint

Please fill out this form to begin checking out for The Data & Analytics Essentials Sprint.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.