Professor Tom Davenport and PayPal’s Head of Global Analytics Jon Francis teach you the essentials of turning data into useful, actionable insights for your team and organization.
Turning Data Into Usable Insights
To harness the power of data and analytics, it helps to get your hands dirty. We’ll teach you to clean a large data set, identify the problem you want to solve, and build a model that you can put to use immediately.
Data Visualization and Storytelling
Somewhere in all that data lies a great story. We’ll teach you to build graphic representations of data that illuminate and influence your audience.
Tom Davenport was named by Fortune as one of the top 50 business school professors. He is Professor of Information Technology and Management at Babson College and is the co-founder of the International Institute for Analytics.
Tom is also one of Harvard Business Review’s most frequently published authors. He has been at the forefront of the process innovation, knowledge management, and analytics and big data movements since the early 2000s.
Tom has taught at Harvard Business School, University of Oxford, the University of Chicago, Dartmouth’s Tuck School of Business, Boston University, and the University of Texas at Austin.
Jon Francis is the Head of Global Analytics and Decision Sciences at PayPal. He is responsible for analytic and data strategy, data science, and market research for the enterprise.
Jon previously served as Chief Analytics Officer for Starbucks, where he led analytics, data, and measurement sciences for the entire marketing organization. He led the implementation of machine learning to support personalization and targeted marketing, deployment of a recommendation engine in the Starbucks App and Google Voice ordering, and next generation financial-measurement capabilities for Starbucks’ paid media investment.
Marketers who want to gain an understanding of how to use data and work with a D&A function for more insight into their marketing activities.
Product teams looking to leverage data and analytics as a competitive advantage in building products.
Operations leaders looking to uncover opportunities in their processes through data and analytics.
See what professionals from 60-plus countries are saying about Section4 on LinkedIn.
"The Data & Analytics sprint taught me a ton and gave me the opportunity to meet some extremely talented folks across various industries and disciplines. I highly recommend the program!"
"The Data Analytics workshop was outstanding. The interactivity requirement is what made it great. You couldn't just ‘set it and forget it,’ you had to be fully present. It made all the difference."
“10/10, would recommend. Extremely engaging content and an even more engaging community!”
Principles of Data and Analytics
February 21 - March 8, 2022
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Not in the traditional sense. We provide a sprint workbook and facilitate community interaction, and you don’t have to participate — but we hope you will, as it really brings the materials to life. You’re also not obligated to complete the final project unless you’d like to qualify for a certificate.
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