Bestselling author and Stanford Graduate School of Business lecturer Nir Eyal teaches you to drive deep, sustained engagement with your products by understanding how customers form, break, and maintain habits.
Nir Eyal is a bestselling author and former Lecturer in Marketing at the Stanford Graduate School of Business who writes, consults, and teaches about the intersection of psychology, technology, and business.
He is the author of two bestselling books: Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Bloomberg Businessweek wrote about him: “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.” Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today.
Don’t miss Nir Eyal and Adam Alter’s debate on the ethics of habit-forming products, happening during our second live lecture.
Product managers who want to build products that stimulate habit development by successfully anticipating and meeting needs
Designers seeking to apply behavior design tactically to strengthen and simplify the customer experience
Marketers looking to identify and leverage engaging product moments to build love and loyalty for their brand
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Building Habit-Forming Products
March 14 - March 29
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We design sprints for the busy, full-time professional, but we also get that it can be tough to add yet another thing! One of our core features is flexibility: some students like to keep up day-to-day (expect to spend about 1-2 hours per module), others like to binge over a weekend. Whatever group you belong in, we’ve found that our alumni have been able to sustain this over the 2-3 week period.
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