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The Psychology of Engagement Sprint

Building Habit-Forming Products

Bestselling author and Stanford Graduate School of Business lecturer Nir Eyal teaches you to drive deep, sustained engagement with your products by understanding how customers form, break, and maintain habits.

March 14 - March 29
2-week sprint plus Section4 Membership
Prof. Nir Eyal

What you'll learn

Join the two-week intensive Section4 Psychology of Engagement Sprint,
where you will:

Learn the human psychology behind habits and how to make them your competitive advantage
Unlock how to tie customer internal triggers to behaviors
Identify barriers that prevent customers from using products and develop strategies to overcome those barriers
Generate ways to reward your customers for using your product
Debate the ethics of habit-forming products and how to ethically build products that feel irresistible
Master key metrics needed to evaluate and enhance your product’s stickiness
Translate product usage and retention to accelerated monetization

Meet your professor


Nir Eyal is a bestselling author and former Lecturer in Marketing at the Stanford Graduate School of Business who writes, consults, and teaches about the intersection of psychology, technology, and business.

He is the author of two bestselling books: Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Bloomberg Businessweek wrote about him: “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.” Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today.

Special debate: The ethics of habit-forming products


Don’t miss Nir Eyal and Adam Alter’s debate on the ethics of habit-forming products, happening during our second live lecture.  

  • Who bears responsibility for the negative effects of habit-forming products?
  • Should social media be regulated like more traditional addictive products?
  • And how can individuals protect their mental health in a digital age?

Who will benefit?

Product managers

Product managers who want to build products that stimulate habit development by successfully anticipating and meeting needs

Product designers

Designers seeking to apply behavior design tactically to strengthen and simplify the customer experience


Marketers looking to identify and leverage engaging product moments to build love and loyalty for their brand


What sprinters are saying

See what professionals from 60-plus countries are saying about Section4 on LinkedIn.

René Insam
Senior Director of Product Management & Business Transformation

"Section4 is getting a lot of things right. The sprints are engaging, enlightening, inspiring, motivating, and taught by leading experts."

Ali Gwyn
Product Marketing Manager

"Section4 has been a game-changer for my career and education."

Lena Stuempert
Senior Product Manager

"I can't recommend it enough for somebody that wants to retool what they're doing wherever they are in their career."

Emily Barrett
Product Manager

"This was an insightful and engaging course put on by Section4!"

The Psychology of Engagement Sprint

Building Habit-Forming Products

Sign up now

March 14 - March 29

2-week sprint plus Section4 Membership

Why sprint?

World-class professors

Every sprint is taught by a leader in their field, giving you a front-row seat to the most innovative ideas in business.

Two-week intensive

Our immersive program is designed to help you level up your business skills in less time.

Actionable education

The project you submit will apply directly to your own business, helping you take action immediately at work.

Lifetime network

Connect with professionals from 60-plus countries and across industries to gain fresh perspective from like-minded leaders.

Every sprint comes with Section4 Membership

Invest in your growth. With membership, you get on-demand access to industry expertise, 1:1 professional coaching, and the best network in business. 

On-demand insights 

Business education designed around your schedule. Learn from the best professors and thought leaders—anytime, anywhere.

Professional guidance

Own your career trajectory. Take the next step with 1:1 coaching from our experienced thought partners.

Incomparable community  

Skip the awkward happy hour. Join a network of like-minded peers that will support, inspire, and challenge you as you grow.

Learn more

Still have questions?

I work full-time. Do I have time to take this sprint?

We design sprints for the busy, full-time professional, but we also get that it can be tough to add yet another thing! One of our core features is flexibility: some students like to keep up day-to-day (expect to spend about 1-2 hours per module), others like to binge over a weekend. Whatever group you belong in, we’ve found that our alumni have been able to sustain this over the 2-3 week period.

Do I have to attend all of the live sessions in real-time?

You don’t! We record every live session with our professors and make it available for you to replay, at your convenience.

Can I purchase a sprint without a membership?

At Section4, we believe in continuous learning, so with every sprint you get complimentary access to live lectures with business thought leaders and a professional network to help you accelerate your growth. Not for you? You can cancel the membership at any time.

Can I cancel my membership at any time?

Yes, you can cancel your membership at any time and receive a full or partial refund based on whether you have taken the sprint. More questions about our refund policy? Visit our help center to get in touch.

Will I receive a certificate upon completion?

Every student who completes their sprint receives a certificate of completion. Completing the sprint means watching all course content videos and completing the final project. You can print out the certificate or add it to your LinkedIn profile — and feel free to tag @section4 when you share it.

So there’s homework then?

Not in the traditional sense. We provide a sprint workbook and facilitate community interaction, and you don’t have to participate — but we hope you will, as it really brings the materials to life. You’re also not obligated to complete the final project unless you’d like to qualify for a certificate.

Will my projects remain confidential?

Yes! Upon submission, simply flag it as confidential, and we will not share your project beyond the Section4 team.

Can I get the course fee reimbursed by my company?

We can’t guarantee your company will reimburse you, but nearly half of our alumni have reported successful reimbursements. Check out our tips on reimbursement for some positioning ideas and a sample email you can use.

Do you offer scholarships?

We sure do. Head on over to our scholarships page to learn more and to apply for a scholarship.

I have more questions, how can I get in touch?

Visit our help center and we’ll take care of you!


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Join The Psychology of Engagement Sprint

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