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The Product
Strategy Sprint

The Principles of Winning Products

Professor Adam Alter and guest lecturer Malcolm Gladwell teach you to master the psychology, principles, and practices behind today's most successful products.

February 14 - March 1, 2022
2-week sprint plus Section4 Membership
Adam Alter and Malcolm Gladwell
Prof. Adam Alter with guest lecturer Malcolm Gladwell

What you'll learn

Join the two-week intensive Section4
Product Strategy Sprint, where you will:

Identify the characteristics that distinguish successful products from failed ones
Inject products with a higher perceived value
Learn how to identify market opportunities and how products might fill those gaps
Become more well-versed in user-centered product development
Learn the "how" and "why" behind successful products, and how to bring these concepts into your own firm
Make actionable strategic recommendations that shape the product, product lines, innovation, marketing, and positioning
Influence a user-centered product roadmap that truly matters to the customer

Meet your professor


Adam Alter is a Professor of Marketing at New York University’s Stern School of Business, with an affiliated appointment in the New York University Psychology Department.

He is also a New York Times bestselling author of two books: Irresistible, which considers why so many people today are addicted to so many behaviors, from incessant smart phone and Internet use to video game playing and online shopping; and Drunk Tank Pink, which investigates how hidden forces in the world around us shape our thoughts, feelings, and behaviors.

Guest lecturer


Malcolm Gladwell is the author of five New York Times bestsellers — The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History and Broken Record. Gladwell has been included in the TIME 100 Most Influential People list.

Who will benefit?


Leaders who want the frameworks and language needed to influence product decisions.


Strategic marketers who strive to understand how to best communicate product value in a crowded market.

Product teams

Product professionals striving to create a shared language for designing impactful products.


What sprinters are saying

See what professionals from 60-plus countries are saying about Section4 on LinkedIn.

Edward Barrow
VP of Product Strategy

"A lot of people came back and said that they genuinely learned new things and have a different perspective and understanding on the job that they do pretty much every day."

Dr. Mark Bloomfield
Director of Transformation

“With each sprint, we continue to experiment & test how we run these at Global with our group of 30 students. I personally love this process and unearthing different learning styles.”

Maria Weaver
Senior Content Strategy Manager

"By far the most engaging online learning experience I've ever had! The content was incredible, delivered in digestible chunks with an emphasis on practice and discussion."

Paul McCallum
Director of Marketing
My Online Therapy

"One of the best online courses I have completed. Highly recommend this for anyone keen to learn more about Product strategy!"

Amber Weinfurtner
VP of Sales

"One of the best certification and online classes I've ever taken. Being able to immediately put the learnings into practice in a practical way was invaluable, not to mention the lectures and recorded content were engaging and fun."

The Product Strategy Sprint

The Principles of Winning Products

Sign up now

February 14 - March 1, 2022

2-week sprint plus Section4 Membership

Why sprint?

World-class professors

Every sprint is taught by a leader in their field, giving you a front-row seat to the most innovative ideas in business.

Two-week intensive

Our immersive program is designed to help you level up your business skills in less time.

Actionable education

The project you submit will apply directly to your own business, helping you take action immediately at work.

Lifetime network

Connect with professionals from 60-plus countries and across industries to gain fresh perspective from like-minded leaders.

Every sprint comes with Section4 Membership

Invest in your growth. With membership, you get on-demand access to industry expertise, 1:1 professional coaching, and the best network in business. 

On-demand insights 

Business education designed around your schedule. Learn from the best professors and thought leaders—anytime, anywhere.

Professional guidance

Own your career trajectory. Take the next step with 1:1 coaching from our experienced thought partners.

Incomparable community  

Skip the awkward happy hour. Join a network of like-minded peers that will support, inspire, and challenge you as you grow.

Learn more

Still have questions?

I work full-time. Do I have time to take this sprint?

We design sprints for the busy, full-time professional, but we also get that it can be tough to add yet another thing! One of our core features is flexibility: some students like to keep up day-to-day (expect to spend about 1-2 hours per module), others like to binge over a weekend. Whatever group you belong in, we’ve found that our alumni have been able to sustain this over the 2-3 week period.

Do I have to attend all of the live sessions in real-time?

You don’t! We record every live session with our professors and make it available for you to replay, at your convenience.

Can I purchase a sprint without a membership?

At Section4, we believe in continuous learning, so with every sprint you get complimentary access to live lectures with business thought leaders and a professional network to help you accelerate your growth. Not for you? You can cancel the membership at any time.

Can I cancel my membership at any time?

Yes, you can cancel your membership at any time and receive a full or partial refund based on whether you have taken the sprint. More questions about our refund policy? Visit our help center to get in touch.

Will I receive a certificate upon completion?

Every student who completes their sprint receives a certificate of completion. Completing the sprint means watching all course content videos and completing the final project. You can print out the certificate or add it to your LinkedIn profile — and feel free to tag @section4 when you share it.

So there’s homework then?

Not in the traditional sense. We provide a sprint workbook and facilitate community interaction, and you don’t have to participate — but we hope you will, as it really brings the materials to life. You’re also not obligated to complete the final project unless you’d like to qualify for a certificate.

Will my projects remain confidential?

Yes! Upon submission, simply flag it as confidential, and we will not share your project beyond the Section4 team.

Can I get the course fee reimbursed by my company?

We can’t guarantee your company will reimburse you, but nearly half of our alumni have reported successful reimbursements. Check out our tips on reimbursement for some positioning ideas and a sample email you can use.

Do you offer scholarships?

We sure do. Head on over to our scholarships page to learn more and to apply for a scholarship.

I have more questions, how can I get in touch?

Visit our help center and we’ll take care of you!


Elite business education for all


Available for qualifying students.

Learn more


From your employer. We’ll show you how.

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Join the Product Strategy Sprint

To check out for the Product Strategy Sprint, please fill out this form

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