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The Scaling
Marketing Sprint

Marketing Strategy for Growth

Former Allbirds Global VP of Marketing Julie Channing helps you unlock next-generation strategies for effectively scaling your marketing efforts while still remaining true to your brand’s purpose.

January 31 - February 15, 2022
2-week sprint plus Section4 Membership
Julie Channing

What you'll learn

Join the two-week intensive Section4
Scaling Marketing Sprint, where you will:

Analyze how well your organization lives out its brand purpose, promise, and principles 
Understand the different phases of the brand lifecycle and the top marketing priorities at each stage
Align resources to build and scale marketing teams at every level of the organization
Create a marketing roadmap to focus your team efforts as well as those of your company
Establish and track your metrics for success using a customer-centric approach
Create a shared language for marketing strategies to build profitable outcomes

Meet your professor


Julie Channing is a strategic, creative, and analytical marketing leader with over 20 years of experience building and nurturing world-class brands.

In 2016 she helped launch Allbirds—the sustainable footwear and apparel brand challenging industry norms. Prior to joining Allbirds as VP of Marketing, Channing served as Global Consumer Marketing Lead at Google Nest, Sr. Director of Global Digital Brand Marketing for Levi's, and held various roles at global agency AKQA.

She's driven by an entrepreneurial spirit and a passion for groundbreaking, purpose-driven marketing.

Who will benefit?

Marketing leaders

CMOs, Marketing Directors, and other managers responsible for managing a marketing plan, particularly in organizations that are rapidly growing.

Mid-senior level marketers

Individual contributors who want to fully understand how to add the most value to their team, especially in a growth environment.

Strategic leaders

Senior executives who want to improve their marketing outreach efforts or thoughtfully build a marketing organization.


What sprinters are saying

See what professionals from 60-plus countries are saying about Section4 on LinkedIn.

Lucy Walls
Brand Director

"I felt so excited and driven, thinking about my brand and the tweaks that could be relevant and make a huge impact. You don’t think about it unless you’re given the tools to make you think differently, and that’s what I took from it."

Nicholas Widmer
Account Supervisor

"Advertising is constantly changing, and this helps you make strategic recommendations in your job and identify opportunities more clearly."

Martin Dluzansky
Creative Director

"You should sign up for this if you're just interested in learning more, or you think you're in a little bit of a rut and you would like to be infused with fresh new thinking. It was a wake-up for my brain more than anything."

Lucas Solmes
Digital Strategy Manager

"I would rate this experience a 12 out of 10."

The Scaling Marketing Sprint

Marketing Strategies for Growth

Sign up now

January 31 - February 15, 2022

2 week sprint plus Section4 Membership

Why sprint?

World-class professors

Every sprint is taught by a leader in their field, giving you a front-row seat to the most innovative ideas in business.

Two-week intensive

Our immersive program is designed to help you level up your business skills in less time.

Actionable education

The project you submit will apply directly to your own business, helping you take action immediately at work.

Lifetime network

Connect with professionals from 60-plus countries and across industries to gain fresh perspective from like-minded leaders.

Every sprint comes with Section4 Membership

Invest in your growth. With membership, you get on-demand access to industry expertise, 1:1 professional coaching, and the best network in business. 

On-demand insights 

Business education designed around your schedule. Learn from the best professors and thought leaders—anytime, anywhere.

Professional guidance

Own your career trajectory. Take the next step with 1:1 coaching from our experienced thought partners.

Incomparable community  

Skip the awkward happy hour. Join a network of like-minded peers that will support, inspire, and challenge you as you grow.

Learn more

Still have questions?

I work full-time. Do I have time to take this sprint?

We design sprints for the busy, full-time professional, but we also get that it can be tough to add yet another thing! One of our core features is flexibility: some students like to keep up day-to-day (expect to spend about 1-2 hours per module), others like to binge over a weekend. Whatever group you belong in, we’ve found that our alumni have been able to sustain this over the 2-3 week period.

Do I have to attend all of the live sessions in real-time?

You don’t! We record every live session with our professors and make it available for you to replay, at your convenience.

Can I purchase a sprint without a membership?

At Section4, we believe in continuous learning, so with every sprint you get complimentary access to live lectures with business thought leaders and a professional network to help you accelerate your growth. Not for you? You can cancel the membership at any time.

Can I cancel my membership at any time?

Yes, you can cancel your membership at any time and receive a full or partial refund based on whether you have taken the sprint. More questions about our refund policy? Visit our help center to get in touch.

Will I receive a certificate upon completion?

Every student who completes their sprint receives a certificate of completion. Completing the sprint means watching all course content videos and completing the final project. You can print out the certificate or add it to your LinkedIn profile — and feel free to tag @section4 when you share it.

So there’s homework then?

Not in the traditional sense. We provide a sprint workbook and facilitate community interaction, and you don’t have to participate — but we hope you will, as it really brings the materials to life. You’re also not obligated to complete the final project unless you’d like to qualify for a certificate.

Will my projects remain confidential?

Yes! Upon submission, simply flag it as confidential, and we will not share your project beyond the Section4 team.

Can I get the course fee reimbursed by my company?

We can’t guarantee your company will reimburse you, but nearly half of our alumni have reported successful reimbursements. Check out our tips on reimbursement for some positioning ideas and a sample email you can use.

Do you offer scholarships?

We sure do. Head on over to our scholarships page to learn more and to apply for a scholarship.

I have more questions, how can I get in touch?

Visit our help center and we’ll take care of you!


Elite business education for all


Available for qualifying students.

Learn more


From your employer. We’ll show you how.

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Join the Scaling Marketing Sprint

To check out for the Scaling Marketing Sprint, please fill out this form

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